Region: Eastern Cannabis Business Conference
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3 Ways to Win at NCIA’s Seed to Sale Show

The National Cannabis Industry Association’s Seed To Sale Show will bring the industry’s best and brightest to Denver in January.

No matter where your business falls on the Seed To Sale spectrum, we have a track for you. The #SeedToSaleShow will focus on the best business practices and technological advancements powering our market forward in Cultivation, Processing, and Sales Strategies.

So how do you make the most of your #SeedToSaleShow experience?

Here are 3 ways to win at Denver’s largest cannabis event:

  1. Spend both days focusing on the important details related to your business by following one track all the way through. You’ll leave with an in-depth understanding of how to succeed in your segment of the industry and what has worked for your competitors.

  1. Jump from track to track for a broader educational experience. Leave with insights into other cannabis industry segments and a better understanding of how to utilize new concepts within your business plan.

  1. Do both! Attend with your colleagues to cover all the bases. Gather specifics from each track and compare notes to develop a strategy that will ensure success in any vertical and integrate your business seamlessly with the rest of our rapidly evolving industry.


Register today and we’ll see you in Denver!

NCIA’s Seed To Sale Show

Jan 31 – Feb 1 in Denver: NCIA Hosts the Seed To Sale Show

The only national show focused solely on innovative best practices, science, and cutting-edge technology in cultivation, processing, and sales strategies.

DENVER, CO – The National Cannabis Industry Association, the only national trade association representing the businesses of the legal marijuana industry, announces the Seed To Sale Show in response to public enthusiasm around emerging technology and advancements in the cannabis industry. This national business-to-business event will take place in Denver, Colorado, at the Colorado Convention Center, January 31 through February 1, 2017, with more than 2,000 industry professionals expected to be in attendance.

The Seed To Sale Show will host the Cannavation and Cannatech Awards, the industry’s most prestigious awards show recognizing trailblazing individuals and companies that are driving the industry forward. Nominations are being accepted until December 12, 2016.

The Seed To Sale Show will provide in-depth education specifically tailored for businesses currently operating in the multi-billion-dollar cannabis industry, as well as those looking to begin or expand their operations. Sessions will be organized into three categories: cultivationinfused products and extraction, and sales strategies in retail and beyond.

The agenda offers thought-provoking sessions from field experts including Mowgli Holmes, Ph.D., Co-Founder and Chief Scientific Officer of Phylos Bioscience, and is bolstered by case studies from within the cannabis space as well as outside industries. After more than 20 years of retail management experience in various VP positions at McDonald’s Corporation, Frank Vizcarra, President and CEO of The Vizcarra Consulting Group, will offer a unique perspective on how to scale a successful retail business.

The Seed To Sale Show will host a 15,000+ net square foot comprehensive Expo Floor showcasing the most innovative companies driving the industry forward.  Among the 150+ exhibitors, premier sponsors include:

  • Isodiol
  • Spectrum LED
  • Urban-Gro

Conference topics will cover the impact of the recent election on the cannabis industry and best practices to successfully position your company in an evolving market.

More information about the Seed To Sale Show, including a full list of speakers and a detailed agenda, can be found at

Media passes for the Seed To Sale Show may be requested by filling out the form located at:  While NCIA will make every effort to honor legitimate requests, capacity is limited, so passes are not guaranteed.




Representing more than 1,000 member-businesses nationwide, the National Cannabis Industry Association (NCIA) is the largest cannabis trade association in the U.S. and the only organization representing cannabis-related businesses at the national level. NCIA promotes the growth of a responsible and legitimate cannabis industry and works toward a favorable social, economic, and legal environment for that industry in the United States.

Press Release: NCIA Announces Winners of First-Ever Cannavation and Cannatech Awards

NCIA Announces Winners of First-Ever Cannavation and Cannatech Awards

Cannabis Industry Leaders in Cultivation, Infused Products and Extraction, and Sales Strategies Honored at National Business-to-Business Seed To Sale Show

DENVER, CO – The National Cannabis Industry Association, the only national trade association representing the businesses of the legal marijuana industry, yesterday announced the first-ever winners of the NCIA Cannavation and Cannatech Awards, as well as the recipient of NCIA’s first Industry Excellence Award.

The awards were presented at Denver’s Seed To Sale Show, the nation’s only business-to-business conference focused solely on innovative best practices, science, and cutting-edge technology in cannabis cultivation, processing, and sales strategies. The Seed To Sale Show took place at the Colorado Convention Center, hosting approximately 2,000 cannabis professionals and more than 150 industry exhibitors.

The Cannavation and Cannatech Awards, the industry’s most prestigious awards show, was developed to recognize trailblazing individuals and companies driving the growth and elevation of the cannabis industry.

“The winners of our inaugural Cannavation and Cannatech Awards exemplify the innovation and creativity that is driving the cannabis industry,” said NCIA executive director Aaron Smith. “These technologies are moving our industry toward ever-greater energy efficiency, transparency, and responsibility. We’re proud to recognize these leaders.”

Determined by nominations from NCIA members, the Cannavation Awards were given to one member each in the categories of Cultivation, Infused Products and Extractions, and Sales Strategies who have disrupted and advanced the industry by bringing an innovative idea to life, The Cannatech Awards were given to a member in each category who has developed new technology that will change the industry for the better.

Winners of this year’s NCIA Cannavation and Cannatech Awards are:

Cannavation Award
Cultivation – urban-gro
Infused Products and Extractions – Mary’s Medicinal
Sales Strategies – BDS Analytics

Cannatech Award
Cultivation – Guardian Data Systems
Infused Products and Extractions – Paradigm Supercritical Innovations, LLC
Sales Strategies – Native Roots

NCIA also presented the esteemed Industry Excellence Award to Neal Levine of Colorado’s LivWell Enlightened Health, for the company’s exemplary community engagement, political advocacy and education within the industry.


Representing more than 1,000 member-businesses nationwide, the National Cannabis Industry Association (NCIA) is the largest cannabis trade association in the U.S. and the only organization representing cannabis-related businesses at the national level. NCIA promotes the growth of a responsible and legitimate cannabis industry and works toward a favorable social, economic, and legal environment for that industry in the United States.

NCIA Hosts the 3rd Annual Cannabis Business Summit in Oakland, CA: June 20-22

The most influential marijuana business event in the industry returns, featuring CA Lt. Gov. Gavin Newsom, Numi Tea CEO Ahmed Rahim, industry leaders, federal lawmakers, and three days of in-depth education and networking in the nation’s largest legal marijuana market

Oakland, CA – The National Cannabis Industry Association, the only national trade association representing the businesses of the legal marijuana industry, will hold its third annual national conference, the Cannabis Business Summit and Expo, in Oakland, CA, June 20-22, 2016, at the Marriott City Center.

California Lieutenant GovernorGavin Newsom will deliver the policy keynote address on Tuesday, June 21. Newsom, who is running for Governor of California in 2018, is a key supporter for marijuana reform and legalization and a high-profile advocate for the benefits of embracing a legitimate cannabis industry.

Numi Organic Tea CEO and co-founder Ahmed Rahim will deliver the business keynote on June 21, sharing insights into his company’s embrace of the “triple bottom line” approach, best practices in moving toward organics and fair trade, and the importance and benefits of connecting with the local community.

This year the Cannabis Business Summit moves to California from Denver, bringing business owners, entrepreneurs, investors, and policy influencers to the largest legal marijuana market in the U.S. This move comes at a crucial time in history, with California’s Adult Use of Marijuana Act (AUMA) ballot initiative expected to be certified for November voting and the campaign fully underway.

The Cannabis Business Summit is also drawing global attention, with attendees representing Canada, China, Japan, Australia, Colombia, Netherlands, Nicaragua, Saudi Arabia, and Sweden.

The Cannabis Business Summit is not only positioned for business owners and operators across multiple verticals in the cannabis industry, but acts as a valuable introduction to a new frontier for outside industries looking to expand into a new space. The Summit offers a meeting ground for investors and entrepreneurs to connect with legitimate buyers and sellers already established in the market, as well as with the brightest minds behind promising start-ups.

Several topic-oriented tracks will give attendees the opportunity to focus on their areas of expertise. Tracks offered include: The Fine Print: Money, Law, and Your Business; Cultivation and Processing; Running Your Cannabusiness; Policy and Reform; Medical Applications of Cannabis; and Leading Edge: Emerging Topics in the Cannabis Industry. Featured educational sessions will highlight some of the industry’s most influential pioneers and innovators.

More Conference Highlights:

  • Educational facility tours and hands-on workshops
  • Sold out Expo Floor
  • Multiple networking opportunities with worldwide industry leaders
  • Arcview’s Investor Forum (June 18-20)

More information about the Cannabis Business Summit, including a full list of speakers and a detailed agenda, can be found at

Media passes for the Cannabis Business Summit may be requested by emailing Please include the full name of the individual seeking a pass, the media outlet represented, and an email address and phone number where he or she can be reached. While NCIA will make every effort to honor legitimate requests, capacity is limited, so passes are not guaranteed.


The National Cannabis Industry Association (NCIA) is the largest cannabis trade association in the U.S. and the only organization representing cannabis-related businesses at the national level. NCIA promotes the growth of a responsible and legitimate cannabis industry and works toward a favorable social, economic, and legal environment for that industry in the United States.

5 Marketing Secrets to Use in Your Cannabis Business

Current limitations and restrictions placed on marketing for cannabis businesses make it challenging and frustrating to gain brand awareness and to demonstrate your company’s value to your clients and customers. Navigating through the sea of advertising regulations can become a daunting task, so we’ve compiled a list of five marketing secrets you can use in your cannabis business right now.


1. Use Social Media to Express Your Brand’s Personality and to Engage with Your Customers

Although social media may seem like a cliché example in this day and age, often times it can be an overlooked strategy. Consumers love to see interesting and engaging content about their favorite products and services. Social media also allows your business the opportunity to easily communicate news, upcoming promotions, articles, reviews, etc., to your consumers in a way that is more approachable than traditional means of marketing. Build a unique, differentiated voice, assemble a killer profile filled with compelling content, post with frequency, and you’ll gain a cult following in no time.

Pro Tip: The cannabis consumer loves to engage with Instagram content. In just a few short years, Instagram has begun to take over the social media world, receiving 58% higher engagement rates than Facebook. Sixty-eight percent of Instagram users also engage with brands regularly on the platform vs. only 32% of users on Facebook. But, be cautious, you’ll have to get creative when deciding what to post. Instagram has very strict guidelines and has been known to shut down reckless and/or explicit cannabis profiles.

2. Build an E-mail List to Tap Into Your Most Engaged Customers

If you don’t already have e-mail list, starting one may seem like an overwhelming task. Building an e-mail list does not mean you need to e-mail every day or every week. Start small — focus on growing your subscriber list and emailing with whatever frequency works for you and your business. What is most important though, is having the list in the first place. While it takes minimal effort for a customer to like an Instagram post or share a Facebook post, there is much more weight in giving up your e-mail address these days. Meaning, the people on your newsletter list are your customers that care the most about your company, so when it comes time to announce a new product or service, THESE are the people who will care. Marketing professionals can verify that, when done right, email is typically a top performer within any marketing program. Email also has a significantly longer shelf life than social media, providing your reader the convenience to read at their leisure.

Pro Tip: Although purchasing lists can seem like a quick start for a new company, it’s not as fruitful as an organically grown, thoughtfully segmented list. Purchased lists tend to turn into dead weight, bringing down your metrics. Use incentives such as discounts or freebies to organically grow your list and keep your list engaged by delivering them interesting content.

3. Give Away Your Best Advice for Free

When thinking of promotions, what comes to mind? Free stuff, right? Want to give your prospective customers or clients a glimpse into how awesome your services are? Give it away for free (a.k.a. use a lead magnet). This doesn’t mean completely forgo your business model and start giving away your products and services, but what you can do is give away something small to demonstrate the value and knowledge you have in your category. Examples of great lead magnets include video tutorials, checklists, eBooks, infographics, guides, etc. Use a lead magnet to position your company as a free source of education and value to your customers, and we guarantee they will come back for paid services.

Pro Tip: You can use your lead magnet to organically grow your e-mail list. Example: Please enter your e-mail to receive this free video tutorial on how to set-up an at-home grow system.

4. Make Sure to Use Keywords and Retroactively Optimize Content to Improve SEO

As cannabis businesses, many traditional forms of advertising are not available for you to use. That’s why making sure your business ranks well in search engines is especially important. Use keywords and retroactively update content to make sure your site is optimized for the words your customers are using to find you and your competitors. Retroactively optimizing content is simple: take a high performing piece of content, like an article titled “5 Secrets for Marketing Your Cannabis Business,” for example, and go back and improve the article in length and keywords in order to recycle it as a new content, such as “10 Secrets for Marketing a Billion Dollar Cannabis Empire.”

Pro Tip: Make sure to sign up for and to spend time in your Google Analytics and Google Search Console accounts to learn more about what keywords your visitors are using to find you and where on your site visitors are spending their time – then focus in on those words and pages!

5. Collaborate to Amplify Exposure

What’s the best way to expand your audience? Get in front of a new audience, of course! One of the easiest ways to expand your audience is to collaborate with another influencer or company with a similar target audience to yours to cross-promote your products or services. For example, if you own an infused products business, try collaborating with a dispensary to host in-store samplings (if regulations allow), offer exclusive discounts to that store’s clients, and send e-mails to promote the event. This gives the store’s visitors a more interesting in-store experience, increases sales for the store and sell-through for you via the exclusive discounts, and allows you both the opportunity to get your brand in front of each other’s audiences via the e-mail promotion.

Pro Tip: The key to a good partnership is finding a collaboration that is mutually beneficial!


Marketing a cannabis business can be tricky, but with these tips and tricks, not only will you remain fully compliant, but you’ll be marketing like a pro in no time!

For more how-to’s about owning and operating a successful cannabis business, and to stay up-to-date with the latest best practices, science, and cutting edge technology, join us at Seed to Sale Show in Denver, CO from February 7-8, 2018.


Register for #SeedtoSaleShow Here

Or call (888) 409-4418 to Register.

Register by December 8, 2018 to save $400+

The cannabis industry is evolving more rapidly than ever. Whether you’re a new business looking to drive traffic to your site or a pioneer business interested in expanding, your success depends on being found. But there wasn’t a centralized online platform to find businesses serving the legal cannabis industry – until now.

As the only national trade association for the cannabis industry, NCIA is committed to supporting the success and growth of the industry. That’s why we are excited to announce the forthcoming Cannabis Industry Digital Marketplace.

Click here for more information about NCIA’s Cannabis Industry Digital Marketplace

Insider Tips and Tricks for a Successful Conference and Trade Show Experience

Whether you’re looking to exhibit or to attend, committing to two or three eight-hour days of conferences and trade shows can be intimidating. With so many people to meet, panels to attend, and exhibitors to shop, the opportunities can quickly become overwhelming.

After years of experience both hosting and attending conferences and trade shows, we decided to compile a list of tips and tricks for you to make any conference or trade show an easy and enjoyable experience.


Network, Network, Network

One of the primary reasons people attend conferences and/or trade shows is the opportunity to make valuable, lasting relationships with like-minded professionals in your industry. Thousands of people convene under one roof to discuss a common interest. So why not chat with as many as possible?

Tricks for Attendee: The beauty of a conference and trade show is that everyone is there for the same reason. Everyone is interested in learning how to grow and better their business and in making valuable business connections; YOU could be the person with the skills, products or services they are looking for. While waiting for panel sessions to start, introduce yourself to the person to your left and right. Make sure to attend all networking or happy hour events. Be outgoing in the various lines you may have to wait in (badge pick-up, coffee, lunch, etc.). Connect with other attendees at the booths you visit – you likely have similar business needs!

Tricks for Exhibitor: Who would you rather talk to: the person sitting behind a table, staring at their phone or the person having a lively conversation and laughing? The latter, of course! As an exhibitor, it is absolutely imperative that you be outgoing with attendees. Draw them into your booth, engage them in conversation, learn about their businesses and challenges so you can deliver solutions to help them succeed. The most popular booths create a unique experience for their guests. For example, in exchange for contact information, you could raffle off one of your products. This is a great way to draw your prospective customers to your booth. Everyone at a trade show wants to talk, but as the exhibitor, it’s up to you to create a welcoming atmosphere within the pipe and draped walls of your booth to attract your buyers.

Pro Tip: You Can Never Have Too Many Business Cards

There’s nothing worse than making that perfect connection and then realizing you have no business cards at the ready. Your business cards allow you to quickly exchange not only contact information in a chaotic environment. When approaching so many new faces daily, attention to detail is key; not only do business cards display professionalism, but they also allow you to take individualized notes. But be warned – you want to ensure that you’ve created a valuable connection before you starting handing out your card. If you haven’t made a connection that people will want to revisit, you might as well be throwing that card (and the money spent paying for it) in the garbage. When done correctly, however, business cards will be your best friend; so trust us, stock up before the event or you’ll wish you had.

Schedule Your Days in Advance

With so much information packed into every day of a conference, it’s easy to get overwhelmed and miss something crucial to your business. The key to success is to plan out your days in advance so you have a sense of everything that is taking place at the event and what sessions, exhibitors, parties, etc. you would like to check out to gain the most from your experience to reap the most benefits for your business. If you fail to plan, you plan to fail!

Tricks for Attendee: Scour online resources. Review exhibitor directories, read speaker bios, and map out session panels to create a loose itinerary of everything you want to take in while at the conference and expo. Some conference organizers will even provide apps or software allowing you to curate your own agenda. Don’t miss the chance the hear a speaker you admire or to demo a product you have had read about simply because you did not know when it was happening.

Tricks for Exhibitor: Be savvy about how you plan your days at the event. Consider your location. For example, if your booth is near the keynote room, you will know that there will be a lot of traffic going by your booth just before and after the keynote speech. Capitalize on the opportune timing for maximum exposure and make sure your booth is fully staffed and energized! A lot of exhibitors also take the time to schedule appointments to demo their products or services with important prospective buyers at their booths. Appointments ensure that you will get face time with your top buyers.

Pro Tip: Use an Electronic Calendar to Keep Your Schedule at Your Fingertips

If there is no conference application available, taking the time to schedule panels, meetings with exhibitors/attendees, parties, etc. onto your Google, Outlook, or Yahoo calendar will ensure your schedule is at your fingertips since the calendars will sync with your phone. Set reminder notifications to pop up 10 minutes in advance to make sure you aren’t late for items on your calendar!


Take Notes

Taking notes can make or break your post-conference experience. Everyone thinks they will remember what they learn because it is so important and at the forefront of your mind when you hear it. But in reality, trade shows last for days and by the time they end, your brain is ready for a break. Taking notes gives you time to decompress and revisit the subject at a later time.

Tricks for Attendee: With the whirlwind of information everywhere you turn, it is easy to get overwhelmed and forget important tidbits in the process. Surveys show the primary reason people attend conferences is for education. A few easy tactics for taking notes quickly include, writing in the conference program guide, taking notes on your laptop, or capturing photos of slides on your phone. Evernote is also a great, interactive note taking platform that allows for cross-device syncing and sharing. By taking notes, you can curate the information you are receiving in order to apply it to your specific business needs.

Tricks for Exhibitor: Being a successful salesperson is all about the personal touch. When exhibiting at a trade show, take notes about your prospective customers. Did someone make a specific issue known at the event? Reach out with a unique solution to the problem. Creating that personalized customer service goes a long way to building customer loyalty, and it all begins with having notes on your prospect.


Keep Your Energy Levels Up

Trade shows and conferences are a marathon, not a sprint; it’s important to pace yourself throughout the day and make time to rest and rejuvenate. Here are some quick tips for sustaining your energy:

  • Breakfast is the most important meal of the day. Make sure to eat a well-balanced meal to fuel up for the day ahead.
  • Drink plenty of water. Among numerous other benefits, water is known to naturally increase energy, relieve fatigue, and flush out toxins.
  • Opt for a healthy, light lunch like a sandwich with salad or fruit. Tempting as it is, that cheeseburger and fries will leave you feeling lethargic and ready for a nap by the time the afternoon rolls around.
  • Get a full night’s sleep. Nothing is more fun that letting loose with a few drinks at a post-conference party. But, be careful to practice moderation to make sure you wake up feeling ready for day two or three. Don’t miss your next big business deal because you were too hungover to be outgoing.
  • Lastly, and most importantly: know where to find coffee! If all else is fails, caffeine is the answer!

Pro Tip: Practice 5, 10, or 15 Minutes of Mindfulness a Day to Recharge

Taking just 5, 10 or 15 minutes a day to silence your phone, shut your computer, sit quietly, and close your eyes can be exactly what you need to feel recharged and reenergized. As busy humans, we are constantly multitasking and overstimulated by the world around us, and quite frankly, it can be exhausting for our minds! Introducing a few moments of peace, free from distraction can help to reduce stress, improve concentration, and increase happiness. Resting your body is important, but it’s equally as important to rest your mind.


Dress Appropriately

Whether you enjoy conferences as an attendee or exhibitor, it is imperative that you dress appropriately. We are sure you have heard the saying “dress for the job you want, not the job you have.” Whether you are just starting out or an industry veteran, dress as the professional you want to be viewed as. First impressions are often made within the first seven seconds someone meets you. Also keep in mind that you will undoubtedly be on your feet for a majority of the day, so wear something you can get around in with relative ease. In addition, most conferences will provide guests with a folder, bag, etc., to carry one’s belongings; however, these things can run out or be misplaced throughout the day. Make sure to bring your own bag or briefcase just in case. You don’t want to be fumbling around with all your swag and flyers while trying to shake hands with new business contacts.

Pro Tip: When in Doubt, Overdress

If you are unsure about how much to dress up, keep in mind that it is always easier to remove a blazer or tie to dress down your outfit than to find yourself needing those same items and not have them on hand and feeling underdressed for the occasion.

13 Petrifying Promotions to Run this Halloween

Whether you’re a dispensary owner looking for a clever promotion or a cannabis connoisseur hoping to stay home and watch scary movies, Halloween is an occasion that most people enjoy celebrating. So, in honor of All Hallows’ Eve, we’ve created thirteen devilish deals to get you and your customers in the Halloween spirit.

1. Kick Off Halloween Early

Everyone knows that Halloween is on October 31st; but what they don’t tell you, is that there’s no reason to wait for October 31st to start the party! Draw customers into your store early for added sales by letting them know you’d love to see a preview of their Halloween costume the night before and ensuring them that you’ve got what they’re looking for to make Halloween a great night2.

2. Trick-or-Treat at Your Local Dispensary

Dressing up is undoubtedly the most fun part about Halloween . . . well, besides the candy, of course. Encourage your customers to stop by in costume to receive a discount or freebie with purchase on the way to their Halloween parties.

3. Dress Up as Your Favorite Spooky Strain

With so many Halloween themed strains available (see below), this one is a no brainer even for beginner zombies. Get the word out that anyone dressed up as their favorite spooky strain will receive a sample of that strain to get them in the Halloween spirit. But brace yourselves; you might encounter more than a few Jack the Rippers and Michael Meyers’.

4. Spend X Amount and Receive a Treat

Offering a gift with purchase or BOGO (buy one, get one) is a sales technique that has been around since the dawn of time — and with good reason! Promotions like this incentivize increased sales and allow your customers to sample new products; and what better time to sample than Halloween? Offer a complimentary “treat” when your customers purchase a pre-set amount.

5. Hold a Witching Hour

People love a good happy hour, but on Halloween, people really love a good Witching Hour. To take full advantage of the promotion, host the Witching Hour during slower times of the day to attract more customers in and to keep the flow of traffic steady throughout the day.

6. Break Your Bad Luck

At some point in life, everyone has felt as though they were experiencing a spurt of bad luck. Show your customers that you’re committed to breaking that bad luck streak by offering a discount.

7. Trick or Tweet

This one is easy – offer a free or discounted “treat” in exchange for your customers sending out a Tweet on your behalf. Whether you decide this Tweet is a photo of what they purchased or just checking in, it expands your brand’s awareness to their following and new, potential customers.

8. Witches Hat Trick

Pull a classic hat trick with your customers – fill a witch’s hat with harder to move inventory and have your customers pull out a treat. It’s a clever spin on an old trick that encourages your customers to try new products and helps manage your inventory.

9. 13 Hours of Scary Good Deals

In order to ensure traffic remains steady throughout the day, run a different promotion every hour, saving your strongest promotions for the slower hours of the day. Whether you promote different themed strains (see below), or offer a variety of “buy more, save more” discounts, by having multiple deals throughout the day, you’re giving your customers the opportunity to choose the deal that best applies to them.

10. Text a Trick or Treat

Chances are, you’re already using text messages to push notifications to your customers about new strains and deals. On Halloween, you can send your customers a text and tell them to come collect their treat. Neat trick, huh!

11. Overcome Triskaidekaphobia

Triskaidekaphobia is the fear of the number 13. Why not help your customers overcome that fear by offering a 13% discount?

12. Grow Your Gang of Ghouls

No one wants to be alone on Halloween. Encourage your customers to bring new friends in to receive a group discount. Because you know what people love more than spending time with friends on Halloween? Saving money with friends on Halloween.

13. Promote Halloween Themed Strains

While these strains aren’t confined solely to October 31st, these spooky strains are certainly fan favorites for the most ghastly day of the year. Offer your customers some scary good sales, and you’re sure to have a very Happy Halloween!**

Tony Magee, Founder of Lagunitas Brewing Company, Announced as Keynote Speaker

Tony Magee, Founder of Lagunitas Brewing Company, Announced as Keynote Speaker for NCIA’s Seed to Sale Show®

Magee Joins Leading Cannabis Industry Association Conference to Share Lessons Learned from over 20 Years of Craft Brewing with 3,000+ Cannabis Professionals


DENVER, CO – The National Cannabis Industry Association (NCIA), the only national trade association representing the legal marijuana industry, announces Tony Magee, Founder and Executive Chairman of Lagunitas Brewing Company, as the keynote speaker for Seed to Sale Show®, returning to the Colorado Convention Center in Denver, CO from February 7-8, 2018.

Founded in 1993, Lagunitas Brewing Company was conceived on Tony’s kitchen stove in Lagunitas, CA and has grown today to become a globally distributed brand. The brewery, known for its iconoclastic interpretations of traditional beer styles and descriptive packaging, was at the forefront of the craft beer movement through the mid-2000s, remaining one of the fastest-growing breweries in the United States. In May 2017, Lagunitas announced Heineken International’s acquisition of the brewery, helping expand the beer brand globally.

For much of his life, including the time he spent building his company into the international brand it is today, Tony has remained both a vocal proponent of the cannabis industry and an enthusiastic consumer. Lagunitas has brewed beers such as the Kronik, Undercover Investigation Shut-Down Ale and in August 2017, the company released SuperCritical Ale, a limited-edition beer infused with cannabis terpenes, finally marrying Tony’s passion for beer with his fondness for cannabis.

As an industry pioneer, Tony joins NCIA’s Seed to Sale Show® to discuss the similarities between the two rapidly expanding industries and to share the lessons he has learned over the last 25 years through scaling and operating his business in a highly-regulated industry.

“It’s an exciting moment for the cannabis industry right now. It strongly reminds me of when we were first getting started . . . it’s almost as if cannabis is where craft beer was some fifteen, twenty years ago. I’m very much looking forward to reminiscing on those years and to sharing my experiences, both good and bad, with other entrepreneurs,” remarks Tony.

Tony is scheduled to deliver his keynote speech, titled “A Glimpse into the Future: Lessons from 20 Years of Craft Brewing Give Traction to the Cannabis Industry” on Wednesday, February 7, 2018 at 10:15 AM at the conference.

NCIA’s Seed to Sale Show® is the only national show focused solely on innovative best practices, science, and cutting edge technology surrounding the whole life cycle of the cannabis plant grown, processed, and sold in a regulated market. Registrations for the show are now open. Prices will increase after November 10, 2017. For more information on attending or to register for passes, please visit: or call (888) 409-4418.



Representing more than 1,400 member-businesses nationwide, the National Cannabis Industry Association (NCIA) is the largest cannabis trade association in the U.S. and the only association representing cannabis-related businesses at the national level. NCIA promotes the growth of a responsible and legitimate cannabis industry and works toward a favorable social, economic, and legal environment for that industry in the United States.

How Cannabis Offers a Solution for Veterans with PTSD

In honor of Veteran’s Day, we would like to take this opportunity to shed some light on a frightening health condition that has affected countless men and women who have given so much to make this country great.


What is Posttraumatic Stress Disorder?

Posttraumatic Stress Disorder (PTSD), as defined by the U.S. Department of Veterans Affairs, is “a mental health problem that some people develop after experiencing or witnessing a life-threatening event, like combat, a natural disaster, a car accident, or sexual assault.”1 Worldwide, roughly 8% of the population suffers from PTSD; that statistic, however, skyrockets in reference to U.S. veterans.2

According to the 2015 Census Bureau, there are approximately 18.8 million veterans living in the United States, which encompasses nearly 5.8% of our country’s total population.3 When broken down by war, 12% of Gulf War veterans, 15% of Vietnam War veterans, and an egregious 20% of Iraq and Afghanistan veterans suffer from PTSD.4


What does PTSD feel like? What role does medical cannabis play?

Victims of  PTSD suffer from an incredible display of anxiety induced side effects which can make even the smallest of tasks appear daunting. The primary reason for this is because PTSD “is triggered by seemingly neutral stimuli in ordinary, safe situations, producing detrimental physiological and behavioural responses.”5

One staple trait of PTSD is an endocannabinoid deficiency which results in impaired fear extinction, aversive memory consolidation, and chronic anxiety, the leading symptoms of PTSD. For sufferers of PTSD, the body does not produce enough endocannabinoids to fill the receptor sites naturally, however, medical marijuana has been shown to replace the missing endocannabinoids in the body, bringing patients much needed relief from painful thoughts and memories.6

Medical cannabis has, quite literally, been a lifesaver for so many who affirm that cannabis helps them “slow down and think through the trauma rather than hide from it.”7 Patients have indicated that the use of cannabis has reduced the symptoms of PTSD by up to 75% when compared to not consuming.8

With little by way of a cure, calling medical cannabis “remarkable” would be an understatement for anyone who suffers from PTSD. Time and time again, patients come forward with testimonials claiming that self medication with cannabis:

  • Reduces learned fear, which is the leading cause of PTSD
  • Puts patients at ease which enables them to better respond to treatment
  • Significantly reduces the likelihood of night terrors and sleep deprivation
  • Reduces hypertension, depression, and pain9


But, What’s the Problem?

The argument that quickly and consistently arises when promoting cannabis as a treatment for PTSD is that the majority of evidence supporting the benefits of self-medication is largely anecdotal and few scientific studies exist to validate these claims. Unfortunately, as cannabis is still a Schedule I drug, this restricts laboratories’ and doctors’ ability to conduct regulated research, leaving these testimonials subjective and not objectively verified.

The enthusiasm surrounding the effects of cannabis on patients with PTSD is overwhelming and cannot continue to be ignored. The results of consuming cannabis are so incredible that 82% of veterans and caregivers support legalization, and 92% are in favor of federal research in order to further the advancement of its medical opportunities.10

Without access to medical cannabis, veterans and civilians alike must either resort to purchasing cannabis illegally or to submitting to harder narcotics to ease the pain, further promoting the opioid overdose epidemic that is running rampant in this country. In fact, the opioid crisis has become so severe that there are currently more annual opioid related overdoses in the U.S. (33,000+)11than there are fatal car accidents (30,000+).12 The evidence supporting the benefits of cannabis is so great that in states where cannabis has been legalized, opioid addiction is a remarkable 25% lower than in states where it is still illegal.13

For more information about how cannabis can help alleviate not only U.S. veterans, but the United States as a whole, from the current opioid overdose epidemic, read NCIA’s full report, Cannabis: A Promising Option for the Opioid Crisis

How Can I Help?

The solution is to remain educated. Federally legalizing cannabis in the United States is no small feat. There are endless hurdles and challenges and countless advocacy groups attempting to shield the population from its medical benefits.

But, do not get discouraged.

Simply because this is not an easy task does not mean there are no steps you can take today to progress the cannabis movement. Contact your congressman. Be involved in your local politics. Become a part of the lobbying effort. We must continue to advocate for cannabis reform on a federal level.


Join the Community!

Becoming involved in the cannabis community is the first step towards making a change. For more information about Understanding the Science Behind Cannabis and to learn how it affects the human body, join us at Seed to Sale Show in Denver, CO February 7-8, 2018.

Register for #SeedtoSaleShow Here

Or call (888) 409-4418 to Register.

Register by December 8, 2017 to save $400+

Your may also be interested in listening to our recent Cannabis Industry Voice podcast episode “Improving U.S. Military Veterans Quality Of Life Through Access To Cannabis” with Nick Etten, Founder of the Veterans Cannabis Project. Listen to the interview here.

How to Network like a Pro

Whether you’re attending a conference, a trade show, a seminar, or a just a simple networking happy hour, chances are that you and the person sitting next to you are there for the same reason.

So our question to you is, why not say hello?

Knowing how to make valuable connections is one of the most important skills you can have both professionally and personally. Regardless of which facet of the industry you work in, be it marketing, human resources, engineering, etc., you can never have too many contacts. So if you’re interested in expanding your network like a pro, just keep on reading.


Step 1: Introduce Yourself

This may seem obvious, but the first step to networking is to simply introduce yourself. Take the initiative to introduce yourself to everyone you meet instead of waiting for others to say hello to you — you will make twice as many connections by being proactive and outgoing. As we mentioned earlier, you and the person sitting next to you, as well as most everyone in the room, are more than likely there for the same reason.

Introduce yourself to the man behind you in line at the hotel Starbucks. Introduce yourself to the vendors who interest you. Introduce yourself to the person riding the elevator with you. Introduce yourself to the women sitting next to you in your most anticipated panel. When we say introduce yourself to everyone, we mean introduce yourself to everyone.


Step 2: Be Friendly

Again, this may seem obvious, but be friendly and genuinely interested in the people you meet. A good rule of thumb in any networking situation is to ask open-ended questions that will get the other person to open up versus asking simple yes or no questions. Open-ended questions allow the conversation to go further and for you to make deeper connections than only exploring the surface of a person.

Don’t be afraid to talk about subjects unrelated to work as well. When you’re meeting dozens of new people a day, the last thing anyone wants to do is partake in errant small talk. Set yourself apart from the crowd by striking up a meaningful conversation. The key here is to make sure you’re making valuable connections. People can sense when you’re just trying to get their contact information and move on.

Ask the guy from the hotel Starbucks which lecture he’s most looking forward to, as opposed to mindlessly shuffling through the line. Maybe he can shed some light on a speaker you haven’t heard of yet. Chat with vendors about your exact business needs, rather than which are his best-selling products. The same goes for exhibitors, get to know your prospective clients, their businesses and their challenges. Don’t just stand in silence, ask your new elevator friend where to find the best after-show networking event. You and the gal next to you are obviously interested in the same panel — expand your horizons by finding out which other shows she’ll be attending this year and what differentiates them.


Step 3: Exchange Contact Information

There’s nothing better than making the perfect connection with someone who exactly meets your business needs. There’s nothing worse, however, than having no way to keep in contact. Now, if you’ve read our blog post, Insider Tips and Tricks for a Successful Conference and Trade Show Experience, you know we’re passionate about the idea that there is no such thing as too many business cards.

If nothing else, business cards are great because of their convenience. You can easily keep contact information and some quickly jotted down, individualized notes in one place to revisit at a later time. Be mindful of the situation though — don’t be too quick to exchange business cards. Make sure you establish a connection with the person so they want to contact you later, or you might as well be handing your card (and the money you paid for it) to the garbage can.


Step 4: Make Plans to Meet Later

Did you hit it off with someone at the event? Did you meet someone who shares the same enthusiasm for the Denver Broncos or did you run out of time talking about branding strategies? Similar to dating, make sure to have your next encounter lined up and make plans to meet up later for coffee.

Many people attend conferences alone. The good news for you is that those people often don’t know anyone else in the area and rarely have after-event plans. This is the perfect opportunity to not only explore a new city, but also to nurture the connections you’ve made with your peers.


Step 5: Attend Networking Receptions

More often than not, there will be an afterparty for the event, and it’s typically close to venue making it easily accessible to all attendees. These events are key networking opportunities for any event-goer. Don’t miss out! Attend as many as your schedule allows. Whether it’s a cocktail party or a networking reception on the expo floor, these after parties offer up a more casual and relaxed environment for attendees and exhibitors to get to know each other.


Step 6: Follow Up

This is arguably the most important step. There is no sense in going out of your way to meet people if you don’t make the effort to keep in contact.

Following up with those you’ve met can be as simple as checking up on sales leads or calling to ask for pricing structures; the follow-up point of contact is imperative, so make sure that you’re actively continuing the conversation.


**Pro Tip for Introverts**

Networking can be especially difficult for introverts. The idea of approaching strangers and holding conversation can seem daunting. But, here are some quick tips to make networking as an introvert easier:

  • Arrive early or during “introvert hour” when it’s less likely that you’ll walk into a room full of people. With fewer people in the room, it is significantly less intimidating to greet others and naturally allows connections to be formed.
  • Spend time where people are likely to naturally hang out. Check out the hotel bar, Starbucks, etc.
  • Bring someone you know – a wingman if you will – who can make you feel at ease and more comfortable with the idea of chit-chatting with other conference goers.
  • Before you attend the event, brainstorm a few icebreaker topics or questions you can rely on to get a conversation going.

Lastly, some people might say that networking is about selling yourself, and while this is true, networking is also about being an active listener and building meaningful relationships, an area where introverts really shine!


The opportunities to create new relationships are endless. You just have to be savvy and know where to find unexpected connections. To expand your network with leading cannabis professionals, policy makers, and thought leaders, join us for Seed to Sale Show in Denver, CO February 7-8, 2018.

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